QR Codes

    I recently came across a few clients wanting to use QR Codes in their ideas. I decided to do a little bit of research to get an idea of what they were...To simplify they are basically a complex bar code which can store things such as URL, or messages...and with your very own cell phone and a QR Code decoder you can then use that to decrypt the message or have it automatically send you to the URL the code has encoded.
    When thinking about how I may be able to use this in a real life business opportunity...I came to the conclusion that they are mostly only good in a niche market...for marketing a particular product(since naturally someone is gonna want to scan your QR Code if they run into it when walking at the mall), and providing discounts to customers that have a QR Code decoder(this could be fun). In these two ideas, I believe lies the best interest of a QR Code enthusiast...but as you'll notice its a niche market since it has such a small use and the amount of people that will be scanning the codes will be few unless more and more people become involved with using them.

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